s2 orange
- HEX
- #F94704
- RGB
- 249, 71, 4
- CMYK
- 0, 71, 98, 2
- PMS
- 172C
Color
Color plays an important role in how the identity comes to life. Color amplifies brand expression and our personality.
Primary palette
The primary palette are the core colors employed in our identity. Briefly describe the rationale behind the primary palette.
Black
- HEX
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
- PMS
- Not specified C
Secondary palette
The secondary palette are the supporting colors in our identity. Briefly describe the rationale behind the secondary palette.
S2 Slate
- HEX
- #333333
- RGB
- 51, 51, 51
- CMYK
- 0, 0, 0, 80
- PMS
- Cool Gray 11C
S2 Steel
- HEX
- #97999B
- RGB
- 151, 153, 155
- CMYK
- 3, 1, 0, 39
- PMS
- PMS: Cool Gray 7 C
White
- HEX
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
Combinations
Some colors are not suitable to be used in combination with others. The following diagram demonstrates approved color combinations.
Proportion
The balance of color is important to maintain a cohesive identity. When using the palette in any context, reference the proportion of colors below.